AERA is a consultancy and business development company operating in the outdoor furniture sector. The brand identity project starts with the name itself: Aera. This refers to the airy ancient gods, while suggesting a broader sense of freedom and possibility. InOutdoor Ability is therefore the descriptive slogan. In literary terms, the expression 'squaring the circle' is often used to indicate the perfect solution to a given problem (although sometimes it does not exist). Therefore, a circle with a counterpart obtained from a square has become the starting point for the design of a brand with custom typography. The inspiration for the logotype comes from this classic paradox in geometry.