AERA is a consulting and business company operating in the outdoor furniture sector. The brand identity project starts from the naming itself Aera. Which refers to the airy ancient gods, while suggesting a broader sense of freedom and possibility. InOutoor Ability is, therefore, its descriptive tagline.

Literary speaking, the expression “squaring the circle”, is often used to indicate the perfect solution to a given problem (although sometimes it does not exist). Therefore, a circle with a counter form obtained from a square have become a starting point for the design of a brand with custom typography. The logotype inspirations comes from this classical paradox in geometry.